A little bit about me

When I was five, I won my very first art contest, and the prize was a shiny new bicycle. That moment pretty much set the tone for the rest of my life. Since then, I’ve never really stopped creating.

I studied Product Design in college with a focus on furniture design, where I learned the full design process from sketch to real-world prototype. That hands-on training built the foundation for how I think and work today.

CALIFORNIA

CALIFORNIA

CALIFORNIA

FINFARE

FINFARE

FINFARE

What I Believe in Design…

My path in design has swerved through just about every lane—advertising, packaging, posters, exhibitions, film and media production, even a stint teaching design history. Each stop has fed the next, proving that no lesson ever really stands alone.

What keeps me moving isn’t just the craft—it’s the people. I’m hooked on understanding how they think, spotting what gets in their way, and shaping solutions that make daily life a little easier and a lot more beautiful. That belief is what keeps me pedaling forward, whether there’s a bike under me or not.

Experience

Product Designer • 2023 - Current

Appointed sole designer after company split, led full product lifecycle from discover y through launch, driving new feature development, complete rebrand, and a new design system that reduced design-to-development iteration time.

Par t of the design team, designed across three products, Collaborated with the team to establish the design system and deliver mobile components; also drove key UX improvements across team produc ts.

Product Designer • 2022

Collaborated with developers, project managers, and clients to shape the UX/UI for multiple products: GoalsRX, Arriva, KAIRA, Consi, and Smartsurj. Delivered wireframes, interactive prototypes, style guides, and in-app asset.

Instructor • 2021-2022

Instructed Design Lab I and Design Lab II courses independently, with a focus on teaching Adobe Photoshop and Illustrator while emphasizing design fundamentals and discipline.

Skills

UX DESIGN

STRATEGY

WEB DESIGN

BRANDING

USER RESEARCH

FRAMER

What I Believe in Design…

My path in design has swerved through just about every lane—advertising, packaging, posters, exhibitions, film and media production, even a stint teaching design history. Each stop has fed the next, proving that no lesson ever really stands alone.

What keeps me moving isn’t just the craft—it’s the people. I’m hooked on understanding how they think, spotting what gets in their way, and shaping solutions that make daily life a little easier and a lot more beautiful. That belief is what keeps me pedaling forward, whether there’s a bike under me or not.

Experience

Product Designer • 2023 - Current

Appointed sole designer after company split, led full product lifecycle from discover y through launch, driving new feature development, complete rebrand, and a new design system that reduced design-to-development iteration time.

Par t of the design team, designed across three products, Collaborated with the team to establish the design system and deliver mobile components; also drove key UX improvements across team produc ts.

Product Designer • 2022

Collaborated with developers, project managers, and clients to shape the UX/UI for multiple products: GoalsRX, Arriva, KAIRA, Consi, and Smartsurj. Delivered wireframes, interactive prototypes, style guides, and in-app asset.

Instructor • 2021-2022

Instructed Design Lab I and Design Lab II courses independently, with a focus on teaching Adobe Photoshop and Illustrator while emphasizing design fundamentals and discipline.

Skills

UX DESIGN

STRATEGY

WEB DESIGN

BRANDING

USER RESEARCH

FRAMER

© 2025 – Yingzhuo Liu 🤍 Fueled by Hot Honey Popcorn

© 2025 – Yingzhuo Liu 🤍

Fueled by Hot Honey Popcorn