FINFARE
End-to-End Product, System Overhaul & Rebrand
Solo ownership of core product design, unifying design systems, and delivering high-impact features.
After the company split, I became the sole designer for our core product. I inherited three years’ worth of design files, touched by multiple agencies and designers, filled with inconsistencies and outdated components. Workflows were broken, developers rarely got timely designs, and releases were frequently delayed.
Unified Design System
Audited 3+ years of files, removed inconsistencies, and created a single source of truth aligned with the live product.
Rebuilt Workflow
Opened direct channels with developers, answered requests promptly, delivered designs ahead of schedule.
Built Trust
Dev lead: “Even as the only designer, Ying has never blocked us once.”
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted market research to identify existing scheduling challenges and user preferences. Defined target audience segments and outlined key features based on user needs and market trends.
Design & Prototyping
Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.
Development & Implementation
Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility. Implemented AI algorithms to analyze user behavior and optimize scheduling recommendations.
Testing & Optimization
Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.
Background
The company needed a refreshed brand. Existing visual identity and components were outdated; 50+ components required redesign.
Actions
Define Visual Language
Updated color palette, typography, and spacing.
Update Components
Redesigned core components, built scalable Figma styles.
Coordinate Rollout
Phased integration with product & dev teams to avoid disrupting ongoing work.
Impact
Completed ahead of schedule
Reduced design-to-dev iteration time ~20%
Established a consistent, scalable design foundation
